Frozen Yogurt Is Back — But Is It Actually Healthier?
JSB Co./Unsplash
The Trend: Frozen yogurt seems to trend again every decade or so, and it looks like we’re in the middle of another cycle. This time it’s showing up with fresh fruit toppings and price tags that sometimes push past $30 a bowl. Sales have climbed 26% to about 87 million servings, and shops like MYKA and Go Greek attracted hour-long lines in New York City for their debuts.
What People Are Saying: The resurgence can be traced back to social media, of course. Plus, Gen Z has fueled a demand for healthier treats (froyo typically has fewer calories and less saturated fat than ice cream, and some varieties even contain live cultures). Even beyond classic frozen yogurt, people looking for a “little treat” are also embracing functional desserts like protein ice cream and collagen-infused sorbet.
What to Know: Nutrition experts say manufacturers often add more sugar to frozen yogurt to balance out its characteristic tanginess. And the self-serve bar makes it a little too easy to go overboard on toppings and erase any potential calorie savings. So go ahead and order a froyo if you like it (in moderation, of course), but don’t fool yourself into thinking it’s a health food.
