Why Everyone Wants to Smell Like a Tomato This Summer

The Trend: Tomatoes aren’t just in season for caprese salads or gazpacho this summer — they’re also the latest fragrance trend. Loewe kicked off the tomato candle craze more than six years ago, but this year the whole beauty industry seems to be putting that garden-fresh scent into perfumes and sprays. Bath & Body Works and Le Monde Gourmand have released tomato-based scents, and Jo Malone has rolled out an entire veggie-inspired line, featuring beetroot and carrot scents.

What People Are Saying: Fragrance insiders think vegetables might be the next big food-inspired scent category, on the heels of vanilla and dessert scents. Garden vegetables also feel fresh and natural during these warmer months but without the heaviness and sweetness inherent in fruit-based aromas. Tomato, in particular, reads as grounded and simple, which aligns with the general public currently leaning toward more understated options when it comes to beauty.

What to Know: The earthiness of tomato’s scent can feel a little intense on its own, but blends that mix it with citrus or florals tend to soften that quality. And if a new tomato perfume is too much of a commitment, candles and home sprays are a low-pressure way to test the trend.