Dating Apps Have Now Entered the Wellness Space
Midjourney
The Trend: Dating apps have now become the default, even as more and more people admit they kind of hate using them. And now, the latest attempt to fix that is to replace the endless scroll with real-life wellness experiences. Sitch frames finding love as a longevity hack and pairs AI matchmaking with in-person wellness events. Lunge matches users based on their favorite fitness scene, and hosts run clubs for singles. There’s also Ateam, an invite-only community for the wellness-oriented.
What People Are Saying: Around 78% of dating app users report feeling mentally and emotionally drained by the current model, and over 70% of Gen Z say they’d rather meet someone organically but don’t know how to make it happen. So these apps are trying to create events that feel worth attending, whether or not you meet someone.
What to Know: Good relationships are increasingly recognized as good for your health. The problem is that, these days, the way most of us are trying to find them has become its own source of stress and angst. These platforms are trying to repair that disconnect.
