Protein Shakes Just Got a Lighter Makeover

The Trend: The term “clear protein” might sound a little confusing at first, but it’s actually exactly what it sounds like. Made from whey protein isolate and filtered to remove most of the fat, carbs, and lactose, these powders mix into liquid, yielding a drink that tastes more like fruit-infused water than a thick shake.

What People Are Saying: Dietitians say clear protein provides the same high-quality protein as regular powders — about 20 grams per serving — just in a lighter form. It also tends to be easier to digest since most brands are lactose-free. And in today’s protein-obsessed era, fans appreciate how easily it dissolves in water, and having another easy way to get their fill without the heaviness. That’s why trendy brands like Gramms or Supermoon, known for their fruit-flavored powders, are currently getting plenty of attention on social media. Now, hitting your protein goals could taste like Passion Fruit Jasmine Green Tea instead of boring old chocolate or vanilla. 

What to Know: Nutritionally speaking, clear protein offers the same benefits as traditional protein powders but in a simpler, lighter, and more refreshing format.