Why Yoga’s Having a Rough Stretch in Fitness

The Trend: Trends often follow what’s in, but this one is about what’s out: Yoga. Lots of people are still practicing yoga, but it doesn’t quite have the stranglehold on the wellness and fitness worlds as it once had. So what’s the reason for yoga’s decline in popularity?

What People Are Saying: Boutique fitness studios were growing leading up to 2020, but the COVID pandemic was not kind to them. Studios rely on consistently full classes to make money, and many yoga studios never recovered after the lockdown. More recently, there’s been a shift toward team sports and “tougher” workouts, including HYROX, marathon and trail running, and strength training. Pilates has also nibbled away at yoga’s market share, with Pilates participation up by about 11% and yoga’s growth staying flat. In fact, fitness booking sites ClassPass and Mindbody both reported that more yoga studios are adding Pilates classes and reducing yoga classes. 

What to Know: The fitness landscape is always changing, and yoga simply might not be the hottest workout trend of the moment. But the shift away from yoga may also reflect a growing focus on “fitness-maxxing,” and physical optimization, as “the cultural ideal seems to have shifted from inner peace to outward perfection,” writer Rheana Murray posited in a recent Atlantic article.