The Truth Behind Face Shapewear

The Trend: Scroll through TikTok or Instagram and you’re likely to see some people strapping stretchy bands around their faces in the name of sculpting a sharper jawline or as a quick fix for puffiness and sagging skin. The idea hit the mainstream when Kim Kardashian’s Skims launched the Seamless Sculpt Face Wrap, which sold out almost instantly and is now only available by waiting list. 

What People Are Saying: The face wrap idea isn’t new, with “beauty bandages” having been long sold in Asia. German brand Lyfta also makes a similar product. While Skims has drawn fresh attention to it with its celebrity backing, dermatologists are skeptical. One expert explained to Cosmopolitan that they can smooth puffiness and make your face look more defined by moving out excess fluid. But any visible difference is usually temporary. 

What to Know: So, are these wraps worth trying? Yes, if you keep your expectations in check and think of these wraps as a quick pick-me-up for a special occasion or night out, rather than a sculpting solution. For lasting results, consistent skincare and sun protection are crucial, and healthy habits also do some heavy lifting. Think of the wrap as a cosmetic accessory, not a miracle cure.