Spotify Wants to Be Your Next Fitness Coach

The Trend: Fitness and music go hand in hand; always have. Spotify has more than 150 million fitness playlists, and working out is one of the primary use cases for the platform’s new Prompted Playlists. Capitalizing on its existing user base (of which 70% already work out at least monthly, per Spotify), the music streaming app has officially moved into the fitness space with its fitness hub. The hub includes a variety of fitness classes across cardio, strength, yoga, and more.

What People Are Saying: Music blogger Eric Alper says the expansion is no surprise given the numbers, and Fitt Insider journalist Emily Burns says Spotify’s partnerships with Peloton and independent fitness creators (like Chloe Ting and Yoga With Kassandra) mean the new offering could outperform previous media-meets-app partnerships like Nike’s attempt to bring Nike Training Club to Netflix.

What to Know: Spotify fitness content is available to all existing subscribers, with select content – namely, more than 1,400 Peloton classes – available to premium subscribers. Spotify says it will continue to “push what’s possible” and make fitness a priority part of its platform moving forward.