Protein Soda Is Having Its Hollywood Moment
Courtesy: Proda
The Trend: Protein soda is getting some A-list backing. Justin Timberlake and Jessica Biel are now investors in Proda, the brand putting 10 grams of whey protein into a zero-sugar soda. Their investment is another sign that protein soda is moving beyond fitness circles and into the mainstream — part of a larger trend of protein popping up everywhere. Proda has already sold close to a million cans since launching.
What People Are Saying: Fans say the appeal is convenience — you can crack a can with a meal, and it’s more refreshing than a thick shake. Nutrition experts are more cautious about the wider protein craze, noting that most Americans already get enough and may benefit more from focusing on nutrients like fiber.
What to Know: A can of Proda contains 10 grams of whey protein and zero sugar, landing it somewhere between a traditional protein shake and a regular soda. (Our favorite flavor? Lemon Lime.)
