Canned Cocktails Are Getting More Popular (And More Potent)

The Trend: Beer once ruled the Fourth of July backyard barbecues, but the cooler is looking different these days. Canned cocktails have exploded in popularity over the past few years, evolving from simple hard seltzers into canned margaritas, espresso martinis, and vodka sodas. According to the International Wine and Spirits Record (IWSR), 2025 saw Americans consume some 11 billion servings of ready-to-drink cocktails.

What People Are Saying: Fans say convenience is a major factor in their switch to canned cocktails: they’re portable, require zero mixing, and mask the taste of liquor. Some industry watchers have sounded the alarm, saying that between the sugary flavors, bright packaging, and trendy marketing, canned cocktail brands are deliberately targeting young drinkers. Others worry the sweet flavors can disguise just how potent these drinks are, making it easier to consume multiple servings before the effects catch up.

What to Know: Many of these drinks pack far more alcohol than people realize — some single-serving canned cocktails contain 7 to 15% alcohol by volume (ABV). Before cracking one open, check the ABV and serving size. One can isn’t always one drink. To keep things enjoyable rather than regrettable, space out your drinks with plain water, and eat a healthy meal before the festivities begin.