“Solo-Maxxing”: Why Gen Z Is Embracing Being Single
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The Trend: Fiber, sleep, Italian nonnas … young people continue to max out on the “maxxing” trend. The latest is solo-maxxing, a very Gen Z term for embracing being single instead of actively looking for a partner. Day-in-the-life content by “loneliness influencers” have also grown in popularity. Made by creators self-described as single, living alone, with no kids or friends, these videos depict them embracing a solitary, quiet life dining out alone or staying in on Friday nights. So, why is Gen Z going solo?
What People Are Saying: Some say Gen Zers are turning away from dating in an effort to be more frugal. Romance can come with a hefty price tag (an average of $189 per date in the U.S.) once you tally meals, drinks, tickets, and transportation. But solo-maxxing also prioritizes independence and self-reliance. That’s not necessarily a bad thing, but Gen Z experiences higher rates of loneliness than other generations, forged by years of isolation from COVID, virtual learning, and social media.
What to Know: Whether it’s self-imposed or unintentional, loneliness is a health hazard. Research shows connection with others is a longevity cornerstone and one of the keys to a longer, happier life.
