Despite the Risks, Gen Z Is Tanning Again
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The Trend: Tanning beds and “laying out” might seem like throwbacks, but they’re still very much a thing among Gen Z. The link between tanning and skin cancer is clear, so why is a generation that’s so focused on wellness (and skincare) skipping sun protection in favor of suntans?
What People Are Saying: No surprise: Social media plays a big role. Misinformation about sunscreen and UV exposure is rampant. Content from “tanfluencers” posting videos of themselves using tanning beds and tanning outdoors has gone viral. Some experts posit Gen Z could be less concerned about long-term consequences and more mistrustful of traditional medical advice.
What to Know: Laying out for hours is certainly harmful, but so is a quick stint in a tanning bed. Indoor tanning can triple your risk of skin cancer. Some experts place tanning beds in the same category as asbestos and plutonium for their cancer-causing capabilities. It’s a good idea to get 10 to 15 minutes of sunlight several times a week for vitamin D synthesis, but limit direct sun exposure during peak times (10 a.m. to 4 p.m.). Always wear — and regularly reapply — plenty of sunscreen of at least SPF 30 when outside.
