Why Smoking Is Making a Comeback Among Gen Z

The Trend: What goes around comes around when it comes to trends and fashion, and it appears we’ve reached the “come around” moment for one that was seemingly gone forever: smoking. Cigarettes are making a comeback, particularly among young Gen Z adults. The resurgence can be attributed to multiple elements: more images of celebs smoking on social media and on the screen, the wave of ’80s and ’90s nostalgia and desire for anything analog, a need for stress relief, and a dose of nihilism and rebellion. 

What People Are Saying: Public attitude toward smoking also appears to have softened. In November, more than 2,000 New Yorkers smoked cigs together in Central Park for a planned communal “five-minute group smoke.” On social media, people lament the loss of the smoke break, which allowed you to go outside, unwind for a few minutes, and bond with other smokers. 

What to Know: Anti-smoking campaigns have waned in recent years, so Gen Z hasn’t been as inundated with this messaging like older generations were. It might be recently back in style and have a “good old days” nostalgic vibe, but smoking is still dangerous and still causes cancer and death.