The Double-Cleansing Shower Trend, Explained

The Trend: Taking a shower may seem pretty straightforward, but if you’re washing only once, proponents of “double cleansing” would like a word. The practice is blowing up on #ShowerTok, with fans claiming they smell better and feel more clean and hygienic. Retailers are also getting in on the game, offering double-cleansing product bundles. But some dermatologists think double cleansing may do more harm than good. 

What People Are Saying: The term “double cleansing” isn’t new, but it was previously reserved for the face and the hair. It makes some sense when it comes to those. The face, in particular, is often laden with makeup, sunscreens, and serums, which can block pores. In that regimen, you start with an oil cleanser to dissolve the products, followed by a water-based cleanser. 

What to Know: The rest of the skin needs its natural protective layer of oil and lipids to stay healthy. Stripping it away by overcleaning can make skin dry, irritated, and itchy — especially in the colder months when the air is more dry. Dermatologists say a single round of washing, plus once-weekly exfoliation, is sufficient, except when you’re extra-grimy or sweaty.