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| Daily Edition • Wednesday, April 8 |
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| SPONSORED BY |
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| Quite a large number of people have some level of anxiety about going to the dentist. And to be honest, that’s fair. Having teeth scraped, gums poked, and a bright light in your face as you’re critiqued on your flossing technique isn’t exactly the most pleasant experience. But new research suggests that, aside from taking care of that smile, there’s a pretty darn good reason to go to the dentist: regular dental care is linked to lower odds of a number of diseases, including liver cancer. Check out the story here. And floss. |
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Making Nutrition Feel a Little More Human
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JEFF CHURCH & MATTHEW POSTLETHWAITE
Co-Founders of Proda |
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| Courtesy: Proda |
Protein has become one of wellness culture’s favorite nutrients, but actually getting enough of it can still feel strangely joyless. For years, the category has been dominated by thick shakes, chalky powders, and products that seem designed for optimization more than enjoyment. Which raises a fair question: if a health habit feels like homework, how long are most people really going to stick with it?
That’s the tension Jeff Church and Matthew Postlethwaite are building around. Postlethwaite, an actor and wellness entrepreneur, first started thinking about the problem while trying to help his grandmother, who was struggling to get enough protein but couldn’t stomach dense shakes or supplements. Church, a longtime beverage builder and serial founder, saw the same white space from the other side: soda had already been reinvented for gut health, but not really for protein. Together, they landed on a simple premise — what if a protein drink felt less like a functional sacrifice and more like something you’d actually crave?
Their bet is that wellness products work best when they don’t just check a nutritional box, but fit naturally into daily life. In other words: less punishment, more pleasure. In a health culture that often confuses effectiveness with austerity, that may be the more interesting idea.
CHECK OUT PRODA | LISTEN
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Lifestyle Spring Clean — Refresh your mindset, digital life, and sleep with these tips. |
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*Indicates a brand partnership |
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| There can be no happiness if the things we believe in are different from the things we do.” |
| – Freya Stark, The Lycian Shore
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| Pete Walls/Unsplash |
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